F2C: Factory to Consumer

Vietnam is home to some of the world's most capable textile manufacturers. ICM Factory Direct alone handles thousands of sample orders per month from global fashion brands. But the supply chain stops at the factory gate.

VesViet Studio exists to close that gap. We build the digital bridge between factory production capability and branded D2C consumer experiences — turning manufacturing excellence into market-ready fashion brands.

Every tool we build, every infrastructure decision we make, is guided by one question: Does this help a Vietnamese manufacturer reach a global consumer directly?

17+
Years Engineering
Combined experience across cloud infrastructure, e-commerce, and 3D visualization
25M+
Requests / Month
Infrastructure we operate across Cloudflare Edge globally
8k
RPS Peak Load
Proven at traffic scale — Black Friday, product launches, viral campaigns
0ms
Cold Start Latency
Cloudflare Workers runs on V8 isolates — no container warm-up, ever

4 Specialist Roles

Small team. Deep expertise. No junior hand-offs.

17+ Years Experience

Architecture & Cloud Lead

Designed and maintains the core Cloudflare Serverless infrastructure powering 25M+ requests/month at 8k RPS peak load.

Specializes in Astro framework, Go microservices, PostgreSQL data architecture, and zero-latency edge computing.

Responsible for all DevOps, CI/CD pipelines, and infrastructure security decisions.

Cloudflare WorkersAstro v7Go 1.25PostgreSQLGitHub Actions
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Specialist

3D CAD & WebGL Specialist

Converts 2D fashion patterns and technical drawings into real-time interactive 3D fabric visualizations using Three.js and WebGL.

Builds immersive product configurators that allow customers to change colors, fabrics, and customizations in real time.

Experience with AR/WebXR for mobile product preview and photorealistic material rendering.

Three.jsReact Three FiberWebGLGLTF / GLBAR.jsWebXR
Engineer

Growth & CAPI Engineer

Implements Server-Side Conversion API (CAPI) for Meta, TikTok, and Google — recovering 30–60% of signals lost to iOS ITP restrictions.

Builds and manages Klaviyo email automation flows: Welcome Series, Abandoned Cart, Post-purchase, Win-back.

Designs analytics dashboards and growth experiments to optimize ROAS, conversion rate, and customer lifetime value.

Meta CAPITikTok Events APIKlaviyoGA4Cloudflare Analytics Engine
Fashion Focus

Fashion UI/UX Designer

Designs conversion-optimized storefront experiences with deep understanding of fashion consumer psychology.

Ensures WCAG 2.2 AA accessibility compliance across all components — critical for international market reach.

Delivers design systems in Figma and implements them directly in Astro components with CSS animations (zero JS bloat).

FigmaAstro ComponentsCSS AnimationsWCAG 2.2Design Systems

6 Distinct Digital Disciplines

Clear boundaries. No hidden scopes. We distinguish launch setup projects from ongoing monthly operations.

One-off Launch Project

1. Web Development

Shopify Liquid, Astro v7, Three.js 3D Configurator, Stripe/VNPay checkout, and Cloudflare Edge hosting.

Scope: Builds & launches the digital storefront machine.
Package / Per SKU

2. Content Creation

Brand storytelling, technical garment copy, SEO blog pieces, and PDPA/GDPR legal policies.

Scope: Crafts the persuasive words & brand soul.
Per SKU / Shoot

3. Products Photo

Studio Ghost Mannequin, flat-lay detail shots, on-model lookbooks, and high-fidelity retouching.

Scope: Delivers high-converting visual proof.
Monthly Retainer / Setup

4. Digital Marketing

Google Shopping/Search Ads, Meta/TikTok performance campaigns, Server-Side CAPI, and Klaviyo email flows.

Scope: Drives high-intent customer traffic.
Monthly Retainer / Hourly

5. Web Admin

Ongoing SKU uploads, inventory sync, promotional discounts, app updates, and routine maintenance.

Scope: Maintains daily store operations & housekeeping.
Monthly Retainer

6. Social Media

Weekly content calendars, Instagram/TikTok short videos, graphic templates, and community engagement.

Scope: Nurtures brand community & social presence.

Strategic Partnership with ICM Factory Direct

ICM Factory Direct is Vietnam's premier fashion sample manufacturing facility — handling orders from global brands across Europe, North America, and Asia-Pacific.

Our partnership means every VesViet Studio client gets access to:

  • Priority sample manufacturing queue
  • Exclusive manufacturing discounts & low MOQ access
  • Dedicated B2B portal with real-time order status
  • Direct line to ICM's technical production team
  • 15% referral commission on new manufacturing clients

Legal & Contracting Notice: ICM Factory Direct is a garment manufacturer and does not hold an IT services license. All digital development, web engineering, creative content, and marketing services are contracted directly with and invoiced by VesViet Studio.

ICM Factory Direct

Vietnam's premier fashion sample manufacturer

Visit ICM Website ↗Learn About Partnership

Work with a specialist studio

Four people. Deep expertise. Your entire launch handled end-to-end.

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